7 Phases of the Marketing Hourglass....for Churches

Okay, I know a lot of pastors and church-types don't like it when other pastors and church types talk about marketing in the context of the church. I get that, I really do.

But, on the other hand, a lot of what the church does is marketing....or anti-marketing. Everything we do, everything we communicate as a church either builds trust and makes us more attractive to those we are trying to reach....or it erodes trust and makes us less attractive. So maybe it doesn't hurt when we give a little attention to which things are making a positive impact and which are making a negative impact. Know what I'm saying?

So, in that context, I think it'd be helpful for church leaders and leadership team to answer the questions and address the phases depicted in this graphic, which I came across on the Church Crunch blog (click on the image to enlarge):

So, what is my church doing to turn "know, like, and trust" into "try, buy, repeat, and refer?" Hmmm?

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