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(quoting Dr. Peter Senge: "Buddhism presents itself as a way of life, and Christianity presents itself as a system of belief. So I would want to get Christian ministers thinking about how to rediscover their own faith as a way of life, because that's what people are searching for today. That's what people need" (p. 3).Finding Our Way Again, and the Ancient Practices Series of books it introduces, is well conceived and well written. My sincere hope is that it will be well read and well followed...as well.
Spiritual practices are actions...[that] help us become someone weighty, someone worthy of a name and reputation....They're about surviving your twenties or forties or eighties and not becoming a jerk in the process" (p. 14).
This paradox--that skill and practice and experience are necessary conditions, but not sufficient conditions--is a paradox known well to people in the contemplative spiritual tradition, just as it is to musicians, artists, teachers, preachers, comedians, dancers, and anyone involved in work that can be labeled "inspired" or "uninspired" (p. 94).
Contemplative practices, then, are means by which we become prepared for grace to surprise us (p. 95).
I often ask people what question would come to mind if God sent them the following message: I will give you a message of great importance sometime during a sermon in the next three years. They always reply with this question: "Which Sunday?" After all, they don't want to miss the big week. About this time, they always laugh, because they anticipate the follow-up question I've got coming down the chute: what if the only way you'll be prepared to hear that message when it comes is by practicing attentiveness for the next 155 Sundays? (p. 107).
The purpose of the ancient way and the ancient practices is not to make us more religious. It is to make us more alive. Alive to God. Alive to our spouses, parents, children, neighbors, strangers, and yes, even our enemies. Alive to the house wren speeding to her nest with another caterpillar to feed her demanding brood. Alive to the cricket singing outside our back doors. Alive to the cloud that is sailing over you right now. Alive to the spin of our planet--real, but completely undetectable to us. Alive to chemistry and physics and philosophy and economics and even politics. Alive to open books and folded sheets, a sleeping dog, migrating geese, frying eggs, everything (pp. 182-183).
Learning something by heart can save you when your heart is broken so nothing can come from it except tears, and spontaneity is simply another burden on an already overburdened soul (pp. 197-198).
When the pilot of your plane dies of a heart attack, it's too late for you to go into the cockpit and figure out how to fly. When the biopsy comes back positive (which is negative)...it's too late to draw on reserves of strength and courage and love that you've never created. The ancient way is about building up those reserves when they're not needed so they're available when they are (pp. 198-199).
This excerpt from Jason Fried and David Heinemeier Hansson’s recent book Rework keeps reverberating in my mind today:I can only say, "exactly right." I think it happens for a variety of reasons. We hate to lose people. Nobody likes it when somebody's unhappy in a church. The Enemy likes it just fine when we de-prioritize those who haven't yet exoerienced the love of God in Christ. And more. Some good reasons, some bad. But I agree that it's the beginning of the end for a church. I've seen it over and over again.“When you stick with your current customers come hell or high water, you wind up cutting yourself off from new ones. Your product or service becomes so tailored to your current customers that it stops appealing to fresh blood. And that’s how your company starts to die.”That’s consistent with one of the key attributes of churches in decline that we talked about a few months ago. When churches become inward focused and start making decisions about ministry to keep people rather than reach people, they have also started to die.
Jesus said it this way:“If a man has a hundred sheep and one of them gets lost, what will he do? Won’t he leave the ninety-nine others in the wilderness and go to search for the one that is lost until he finds it? (Luke 15:4, NLT)Why do you think some churches slip into the mode where they’re so focused on keeping people that they neglect trying to reach people who are outside the faith? Join the conversation by sharing your comment.
A charge to keep I have,
A God to glorify,
A never-dying soul to save,
And fit it for the sky.
To serve the present age,
My calling to fulfill:
O may it all my powers engage
To do my Master's will!
Arm me with jealous care,
As in Thy sight to live;
And O Thy servant, Lord, prepare
A strict account to give!
Help me to watch and pray,
And on Thyself rely,
Assured, if I my trust betray,
I shall for ever die.
We only enter into the full life if our faith gives thanks.And those are just a few of the many grace notes in this book, a book that charts the fulfillment of the author's wish, early on:
A lifetime of sermons on "thanks in all things" and the shelves sagging with books on these things and I testify: life-changing gratitude does not fasten to a life unless nailed through with one very specific nail at a time.
The fast have spiritually slow hearts.
The art of deep seeing makes gratitude possible. And it is the art of gratitude that makes joy possible. Isn't joy the art of God?
[On Jacob wrestling with God] There's no seeing God face-to-face without first the ripping. Tear the thigh to open the eye.
Worry is the facade of taking action when prayer really is.
Can God be counted on? Count blessings and find out how many of his bridges have already held.
I just want time to do my one life well.
1. Launching too many ministries. Most ministries begin with good intentions, trying to meet a legitimate, specialized need. Over time, these ministries become expensive and volunteer intensive. All the while, their effectiveness dwindles. When launching new ministries, you must consider sustainability. What will this ministry look like at five times it’s size. It may not cost much now, but what about later? In my experience, new churches try to be all things to all people, and in offering so many ministries, they ensure that none of them are quality. It’s better to do a few things well than offer a bunch of programs that scratch the surface.I gotta admit, I've seen each of these at work in my own ministry with Cobblestone these last eleven years. He's right. So...what do you think? Agree, disagree? Add, subtract?
2. Being sidetracked by difficult people. New churches attract some great people, but they are also a breeding ground for difficult people. Talking a good talk, these people often come in with baggage that takes your church off mission. Before long, you’re spending a great deal of time justifying what you do to people who are slightly misaligned. Instead of reaching people, you’re coddling people. I’m talking about the volunteers who just can’t submit to leadership, the finance team member who always seems to have a problem with spending money on outreach, or the former deacon who wants your church to be a little more like his last church. In five years, I’ve learned that I can’t justify what we’re about to some people.
3. Working in it, not on it. In new churches especially, the work comes at a fast a furious pace. You had months to plan your first service, but only six days to plan the next. You’re starting things, launching things, meeting with people, and operating week-to-week. While some of this is necessary, if you never back up to evaluate and create systems, then you’re going to stay stuck in the hamster wheel of ministry. New churches must work on the organization, create processes, and develop healthy systems. We’ve got to stop reacting to this week’s problem and implement a long-term strategy. For what it’s worth, this is why I’m investing a ton of time into launching six core resources that will jump start or refresh healthy systems in your church.
These are just three of the issues young churches (and established churches, for that matter) will face. Do you agree? What would you add to the list?
* Leaving out important information which gives the person I'm talking to the wrong impression about whoever I'm angry with.Dealing with passive-aggressive behavior is extremely challenging. The only way I know of to do it is to directly and repeatedly (and calmly and kindly) confront a person displaying such behavior. Be prepared for a show of innocence, hurt, or outrage, but simply communicate clearly and effectively about behavior you find objectionable and unacceptable. Do not blame or shame, but simply let the other person know in what way their behavior is unacceptable.
* Expressing "concern" and spreading rumors about someone, without going directly to that someone ("I'm just concerned, that's all.") Gossip is a big gun in the passive-aggressive's arsenal.
* Exaggerating a person's faults to others while maintaining an attitude of "sweetness" toward that person.
* Playing dumb or inadequate to frustrate someone or gain advantage. .
* Making offhand or under-the-breath comments about someone that are intended to express displeasure...but never directly.
* "Forgetting" things they have said, promises they've made, assignments given, etc., in all "innocence." "I don't remember saying (or doing) that," is a typical remark, intended to avoid all responsibility for past actions.
“If your brother or sister sins, go and point out their fault, just between the two of you. If they listen to you, you have won them over. But if they will not listen, take one or two others along, so that ‘every matter may be established by the testimony of two or three witnesses.’ If they still refuse to listen, tell it to the church; and if they refuse to listen even to the church, treat them as you would a pagan or a tax collector" (Matthew 18:15-17, NIV).And in Matthew 5, he says,
“Therefore, if you are offering your gift at the altar and there remember that your brother or sister has something against you, leave your gift there in front of the altar. First go and be reconciled to them; then come and offer your gift" (Matthew 5: 23-24, NIV).In other words, to the passive-aggressive, Jesus says, "Stop! Deal directly with people. Go TO anyone you have a problem with...or anyone who has a problem with you." And to the passive-aggressive's victim, Jesus says, "Stop! Deal directly with people. Go TO anyone you have a problem with...or anyone who has a problem with you."
If we go to church just to be with one another, one another is all we will get. And it isn’t enough. Eventually, our deepest unmet needs will turn to anger at one another. Putting community first destroys community. We must put Christ himself first and keep him first and treat him as first and come to him first and again and again. He can heal as no other can. Can, and will. If we come.
Think the press release is dead in the age of social media?
No way. A powerful press release can tell a story, report news, or help a cause. Smart online writers know that a great press release can take your message to new channels and reach thousands or even millions of new readers. And a terrific press release has great SEO benefits as well.
Writing a press release takes time, research and some skill. And writing a killer press release, which catapults visibility of the message and drives results, requires adding a few more ingredients to the mix.
To get the results you want, follow these six steps:
1. Craft a hook
If you’ve ever had a song stuck in your head, you know what a great hook is. It’s that chorus or beat that you just can’t shake.
Just like in pop music, a great hook is key to success in writing a killer press release.
To find your hook, spend time before you start writing your release researching the press releases and blog posts of industry competitors, gathering information about which releases and posts have received significant coverage. Use these successes as a guideline for your own release, with an eye toward what types of content your audience is reacting to and/or sharing.
Great hooks pull us into a remarkable story. They engage our curiosity and make us crazy to find out more.
Remember the primary audience for a press release — a journalist. Reduce the basics of your message down to one sentence that answers the 5W’s of reporting – who, what, when, where and why — and find that story hook that will help them write a story their readers won’t forget.
2. Add a great headline
If you’re a Copyblogger reader, you already know the importance of a compelling headline.
You only have a few seconds to grab a reader’s attention, so be sure to craft a headline with the following elements:
- Lead with a concept, not your brand name — your audience (both readers and reporters) probably don’t care about your brand or company name, but they do care about finding a good story. Lead with a compelling concept to draw them in
- Be creative — don’t confine yourself to the headlines you see in other press releases. Use all your Copyblogger-inspired skills to create a headline that stands out.
- Test — test your headlines just like you would any other content. Find the headline that grabs attention and makes the reader want to learn more. You can repurpose a headline that’s worked particularly well for you in blog content or a special report, for example.
3. Avoid jargon
When writing killer press releases remember to minimize technical or industry jargon. Although relevant for certain professionals or groups, jargon may confuse your audience and turn them off to your message.
To engage new readers who may not be as skilled in industry language, write for a broader audience and increase the likelihood the content is shared. Keep it simple, and don’t be afraid to offer explanatory resources if some industry or brand-specific names or words are needed.
4. Provide resources
We don’t live in a one-dimensional world, and your press release shouldn’t look one-dimensional either. Provide added value to your killer press release by including photos, videos, links to source material and any other in-depth resources, giving your readers the assets they need to fully report the news you’re providing them.
A complete “package” of supporting resources makes your story that much more appealing to a reporter looking for something great to cover.
Remember, we live in a digital world, so be sure these resources are web-ready and in the correct formats for web publication. The easiest way to do this is to use accessible cloud-based services like YouTube, Flickr and others that allow visitors to download content. The easier you make it for a reporter or editor to publish your story, the more likely they are to pick up on your message.
5. Proofread
Errors in grammar and spelling can kill your credibility and take away from your overall message.
Write your release in word processing document instead of a text file or online submission form. When you’ve got it drafted, print it out and proofread your writing. Correct and rewrite, then proofread again.
Investing additional time before submission is what separates a professional press release from a clumsy, amateurish effort.
6. Share your news
A good news release distribution service will syndicate your news on relevant publisher sites, and it will also attract readers through search (be sure to be strategic about keywords, as with any other kind of content marketing).
And if you’ve done the legwork to build relationships with influencers in your space, don’t shy from sharing your news release by emailing a link or posting a link to your social media outposts.
Keep your audience in mind when creating your message and stick to these 6 tips to help craft your press release. When you put the thought and time into creating a truly killer press release, you’ll find it can drive traffic to your business and help promote your message.
About the Author: Jiyan Wei is the director of Product Management for PRWeb and a frequent speaker at marketing, PR and SEO events including MarketingProfs, NewComm Forum, SMX and PubCon. For more resources to help you craft a killer press release, read Jiyan’s posts and more on the PRWeb blog.