Tom Asacker, in this blog post, is talking about advertising and branding in this blog post, but I think it applies as much (if not more) to preaching in this day and age. See if you agree.
I was once asked by an executive, with regards to branding, value, consumer expectations, et al.:"So let me get this straight. People are exposed to my business--my brand--by experiencing something or someone. And then they think about what it is they’ve sensed and decide if what I offer--our unique value proposition--is something that interests them?"
That sounds right, doesn't it? It's not. Here's how I responded:"Well, you’re close. In fact, you’d be dead on if this were 1950. Unfortunately that’s not how people’s brains work today....
Read the rest
here.
Tom Asacker, in this blog post, is talking about advertising and branding in this blog post, but I think it applies as much (if not more) to preaching in this day and age. See if you agree.
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